The television cameras will be expecting an attractive fixture at the City Ground as Steve McClaren's Reds, buoyed by their comeback against Leicester and League Cup romp at Wycombe take on the pre-season promotion favourites.
West Ham have started life in the Championship with some excellent results on the road, balancing the loss of points from late goals conceded at home.
"I don't think we will be too worried about Forest in terms of our mental capabilities because we played very well at Doncaster and were absolutely outstanding at Watford," said manager Sam Allardyce.
"So we will take that attitude into this away game and hopefully we can peak to the level we did in those games."
For the home side it is a second big home game in the space of eight days.
"West Ham is a big test, probably the hardest game of the season so far and at the end of it we'll know where we are and where we can go," McClaren told the club's official website.
"They are the benchmark, as were Leicester last week. We made mistakes against Leicester and showed our strengths and weaknesses and I think you'll see the same again."