He told the club's official website: "We're in the Championship but that's not the end of my ambitions or those of the players, and we've got to make sure that everyone else is aware of that.
"I think we have to be looking at it (promotion), and we've got to make the players aware that just being in the Championship and playing on Sky TV doesn't make them good players. What will give them substance as players is what they do this season.
"I think an eagerness will be there but it can't just be there for the first game. It's never about the first game or the first two or three, it's about a full season.
"I think we've got impetus, and it would, of course, be nice to continue the form we showed at the end of the last campaign."